For more information on this past years event feel free to contact myself or head over the Wisconsin Tech Council’s website: http://www.wisconsintechnologycouncil.com/events/ent_conf/

I created a blog detailing my experience as well as the pictures and videos from the trip. Head on over to my climbing Mt. Kilimanjaro blog the site to read all about my trip, the climb, the safaris and see pictures and video.  Also, I love talking about the trip so if you have questions about going or would like advice I always welcome emails on the subject!

Enjoy,

Andy ]]> http://www.andytheimer.com/my-websites/andyonthemountain-com/feed/ 0 http://www.andytheimer.com/my-websites/physiogenix-com/ http://www.andytheimer.com/my-websites/physiogenix-com/#comments Wed, 25 Nov 2009 05:09:12 +0000 andyt http://andytheimer.com/?p=69 Working as an online marketing consultant I worked closely with the executive team to re-created the company brand and develop an online/offline sales model focused on generating warm leads for their preclinical CRO services business.

Accomplishments:

• Designed new corporate website
• Deployed website analytics and goal conversion tracking
• Performed keyword research for in page SEO
• Managed content generation in accordance with keyword targets
• Implemented and trained PGX staff in online marketing and email campaign strategies best suited for their needs.

Physiogenix website:

As a co-founder of RecipeBridge.com I have overseen the creation of our community-driven recipe search website. I have managed a team of 5 programmers who have created our web application, underlying database, and data extraction and aggregation platform.  I am manage all aspects of organic SEO and community integration such as top ten lists, the RecipeBridge blog, and social network integration.

I have arranged interviews in multiple local publications as well as INC.com and various online publications such as:

• Rackspace Blog
• SearchEngine Watch
• Vertical Search

Results:

Currently we are receiving over 30,000 unique visitors a month with $0 budget and investment in PR, marketing, or social media.  We are currently focused on growing traffic, our registered user base, and continuing to add community interaction.

RecipeBridge, discover, rate, and share recipes from hundreds of cooking websites on the Internet.

Industry: RPO, HR, Recruiting

Contact : CEO, Director of Marketing

Work Description:

I provided strategy and project management for the creation of a social media portal website and accompanying social strategy.

Pinstripe was looking to ‘leapfrog’ the competition in the RPO industry.  We recommended a social media strategy that was focused around creating an online knowledge center for Pinstripe’s existing video, audio, webinars, and case study achieves.  Once their content was centralized, our social strategy focused on syndicating their content by means of the appropriate social platforms for their business such as:

• LinkedIn
• Facebook
• Twitter
• Youtube
• Veoh
• Google Video
• ITunes Podcast Directory
• Reddit
• Digg

In addition, we recommended the creation of engaging content such as quizzes, calculators, and educational games to help engage and use as social media bait on Facebook, Twitter, and LinkedIn.

The 3 main goals we defined for Pinstripe’s Social Media Plan were:

1. Define Pinstripe as the knowledge center for their industry; RPO (recruitment process outsourcing).
2. Attract new traffic to Pinstripetalent.com
3. Improve the engagement of the existing Pinstripe community of clients and visitors.

Results:

1. Website traffic  increased over 400% from roughly 700 daily visitors to 5,000 + .
2. Avg. Page views per user doubled.

Andy has worked with companies in the biotech, financial services software, publishing, recruiting/HR, and online gaming verticals and industry leaders such as Hearst Digital Corp. and Belvoir Publishing.

I am looking for opportunities to work with a great team on a great project so if I can be of help let’s get in touch and grab coffee when I arrive in a couple weeks.

“We invited Andy Theimer to speak on the topic of social media  marketing, and we could not have been more pleased with his  presentation.  Andy presented on the topic, “Getting Things Done with Social Media,” and it was clear from his presentation that he had done research into the attendees, their
websites and their businesses and incorporated an attentiveness to  their specific situations into his presentation.  His presentation was  energetic, clear and well-organized, and not only were attendees
taking notes during the presentation, but they also asked lots of  questions afterward and kept Andy answering questions well past his  presentation, and even the end time of the event! In short, Andy did a fantastic job.  Thank you for recommending him to us.”

Overview

In today’s buzz-word laden market there are many choices when looking to add a dynamic technology discussion to your conference, event, or meeting.  Social Media, Facebook, and Twitter, are all hot topics but with over 8 years of  selling, marketing, and building community online I’ve found that most of these presentations lack one thing; the ability to give listener’s actionable information.  My process is simple:

1. Research the attendees beforehand and determine their collective knowledge and experience in online marketing, social media, and SEO.
2. Create a pool of activities that could be done using websites, social networks, and online marketing tactics.
3. Identify the top 5-10 activities that will give listeners “quick wins”, tasks that provide high-value for a relatively  low time & dollar cost.
4. Provide Q&A session to address advanced and additional online marketing and social media questions and concerns.
5. Provide each listener with a take-home cheat-sheet of noteworthy articles, online tools, and tutorials related to the presentation.

Rather than talk about what you and your audience SHOULD be doing I prefer to examine the companies and titles of my attendees before the meeting and apply the GTD (Getting Things Done)  approach to what items in the online marketing/social media world will be the easiest, quickest wins for your group on topics such as website mechanics, advanced SEO (search engine optimization), local search, and social media.  My presentation is focused on giving your audience tangible take-aways that will help them improve their business.

Andy Frequently Speaks On:

For more information please email me to arrange a call. I am happy to provide references and connect you with past event organizers as appropriate.

• Online marketing and sales strategy
• Web technologies
• Web application architecture and hosting
• Web Data extraction and aggregation
• SEO
• Social media integration
• Online learning and e-courseware
• Web design and hosting
• Online project management

If you are thinking of hiring someone to expand your ability to sell and market online please feel free to give me a call or send me an email on LinkedIn.

Here is the process I go through when discussing a consulting engagement with a prospective client:

1. Discover What Success Will Look Like

• You tell me your business goals e.g. “we want to increase lead generation from 5-10 per month”
• I provide an outline indicating the strategy, resources, and technology best suited to achieve your goal based on your budget.

2. Design the Project

• “Eating the elephant one bite at a time” is the popular saying -one I hardily believe in. I will work with your team  to define deliverables by phase and ensure you participate in the project at a level comfortable to both parties.

3. Deliver

• Whether I assemble a team of experts or work with your in-house team I always strive to meet the goals of the engagement.

If you would like more information or simply have questions feel free to comment below, email me on LinkedIn, or call me.

I provided business development services to YouCity in the online map and Geo-Local arena.